Lorna's Heavenly Skin Studio
Branding, Website, E-Commerce, Booking Integration
Lorna’s Heavenly Skin Studio is an independently owned spa in Scottsdale, Arizona specializing in advanced skin treatments, facials, and waxing services. The existing Wix site was outdated, visually inconsistent, and difficult to navigate — with no clear calls to action, a broken facials page directing visitors offsite, and a brand that didn’t reflect the quality of her services. She needed a complete overhaul.
Industry
Beauty & Wellness
Location
Scottsdale, AZ
Scope
Branding, Website, E-Commerce, SEO, Booking Integration
Timeline
2023
- Existing Wix site was outdated, visually inconsistent, and difficult to navigate
- The facials page was broken with a notice directing visitors offsite to a booking platform instead
- No clear calls to action anywhere on the site
- Brand identity didn’t reflect the quality or sophistication of the services offered
- No mobile-optimized experience
- E-commerce store and gift certificate purchase were disconnected from the main site experience
- No SEO foundation in place
Brand Identity
New logo, color palette, and visual system built around the studio's warm, elevated aesthetic
Website & E-Commerce
Full WordPress rebuild with integrated shop, gift certificates, and product pages
Booking Integration
Seamless Vagaro booking integration across all service pages
SEO & Content
Rewrote all service descriptions, page copy, and implemented on-page SEO throughout
- Designed new logo and complete visual brand identity
- Built full WordPress website with clean, mobile-responsive layout
- Rewrote all page copy including service descriptions, about page, and homepage
- Integrated Vagaro booking system directly into service pages
- Built e-commerce store with skincare product listings and gift certificate purchasing
- Created dedicated pages for every service category including advanced treatments, waxing, and specialty services
- Implemented on-page SEO including meta titles, descriptions, and structured content
- Added studio policies page, contact page with map integration, and appointment booking flow
- Designed gift certificate purchase experience integrated with Vagaro
Lorna’s Heavenly Skin Studio went from a broken, outdated Wix site that sent visitors offsite just to book an appointment to a polished, fully integrated WordPress presence that reflects the quality of her work. Every service has its own page, booking is seamless, and the brand finally looks as good as the treatments she delivers.
Before
The original Wix store: outdated branding, inconsistent layout, and no connection to the rest of the site.
After
A dedicated advanced treatments page: organized, professional, and built to educate and convert.
Brand Identity
A refined, elegant logo built to reflect the quality and sophistication of Lorna’s treatments.
