SimplyHome Funding
Strategy, Content, Website, SEO, Lead Generation
SimplyHome Funding had an existing website that didn’t reflect their awards, reputation, or the personal touch that sets them apart. They needed a complete rebuild: brand, website, content, and search visibility all working together.
Industry
Mortgage & Home Loans
Location
Arizona & Michigan
Scope
Branding, Website, SEO, Lead Generation
Timeline
2023 - Present
- Unprofessional website that didn’t reflect their award-winning reputation
- No SEO foundation or keyword strategy
- Logo needed modernizing while honoring its sentimental history
- No clear path for visitors to take action
A conversion-focused contact page designed to capture mortgage leads and drive inquiries.
Positioning & Messaging
Defined brand clarity & differentiation
Website Architecture
Designed for conversion and usability
SEO Foundation
Structured content and search visibility
Lead Generation System
Built pathways to capture and convert traffic
- Rebuilt brand identity including logo redesign
- Designed and built new WordPress website with state-specific messaging
- Conducted full SEO overhaul including metadata, headings, and keyword strategy
- Developed landing pages, educational content, and branded calculators
- Built lead generation pathways and clear calls to action throughout
Client social proof integrated directly into the site to build trust and support the decision to reach out.
SimplyHome Funding now has a website that actually reflects their award-winning reputation, with clear messaging, state-specific content, and a brand identity that builds trust before the first conversation. The SEO foundation gives them visibility across both Arizona and Michigan, and the lead generation pathways give visitors a clear path to act. The relationship is ongoing, with continued marketing management and maintenance keeping the site current and performing.
Website Design
A dedicated conventional loans page built to educate prospects and convert informed visitors into mortgage inquiries.
Branding
A refined evolution of a logo originally designed by Marcy’s child, modernized and polished for a professional mortgage lending brand.
