Power Staff Healthcare
Website, Content, Blog, Video, Lead Generation
Power Staff Healthcare is an Arizona-based full-service healthcare recruitment and staffing company founded by Andy Jacobs, a 23-year industry veteran. When Andy launched the business in 2019, he needed a complete digital presence built from the ground up, a website that spoke to two very different audiences simultaneously, content that built credibility in a competitive industry, and a lead generation system that converted both candidates and employers.
Industry
Healthcare Recruitment & Staffing
Location
Cave Creek, AZ
Scope
Website, Content, Blog, Video, Lead Generation
Timeline
2021 / On Call
Andrew Jacobs
Founder and CEO
When I first found Brittany, my website was not what I wanted or needed. Brittany addressed legal and compliance issues that I would not have known about otherwise, too. As an entrepreneur, Brittany put me at ease. She not only rebuilt my site on the front-end so it looks attractive to visitors and displays information accurately and optimally, but she created videos, fixed my social media, redesigned my logo, as well as reconfigured my hosting and coding behind the scenes, so my desired audience could find me – and convert. She increased my lead count and internet presence, so I could concentrate on other areas of my business…Brittany is very transparent in her process…
- New business with no digital presence, needed everything built from scratch
- Two distinct audiences requiring separate messaging, pages, and conversion paths: candidates looking for work and employers looking for staff
- Highly competitive healthcare staffing market requiring strong SEO and credibility-building content
- Founder needed a professional brand presence that reflected his 23 years of industry experience
- No video content to communicate the company mission and culture
Brand Identity
New logo, color palette, and visual system built around the studio's warm, elevated aesthetic
Website & Lead Generation
Full WordPress build with dual audience architecture and separate conversion paths
Content & Blog
Wrote all page copy, managed the blog posts, and SEO-optimized content for both candidate and employer audiences
Video Production
Produced branded video content for the homepage to communicate mission and build trust
- Collaborated with Andy to design the logo and develop a complete brand identity rooted in his vision for the company.
- Built full WordPress website with separate sections for candidates and employers
- Created dual lead generation pathways: job application flow for candidates, staff request form for employers
- Wrote all website copy including homepage, about, for candidates, for employers, and contact pages
- Updated and published blog content optimized for healthcare staffing search terms
- Produced branded video for homepage featuring Andy and the company mission, and blogs
- Implemented SEO including metadata, headings, and keyword strategy
- Built and maintained ongoing relationship as on-call marketing support
Power Staff Healthcare launched with a complete digital presence that reflects the professionalism and experience Andy brings to every placement. The dual audience architecture ensures candidates and employers both find exactly what they need without friction. The blog and video content build credibility before the first conversation, and the lead generation pathways give both audiences a clear next step. Andy remains an active client and ongoing relationship.
Video
A branded introduction video I produced from concept to completion: written content, visual assets, and production. Featured on the homepage, blog, and social media.
Logo
A logo concept brought to life: Andy’s original concept refined and finalized into a professional brand identity.
