My Brand Transformation
Branding, Website, SEO, Blog, Content, Automation
Marketing Simplified was the business I built from scratch in 2019, a fully operational freelance marketing practice with a website, brand identity, client base, and years of real work behind it. Over time the brand no longer reflected how I work or who I work with. This is the story of rebuilding it from the ground up under my own name, with clearer positioning, a stronger visual identity, and a site that finally says exactly what I do.
Industry
Marketing / Solo Consulting
Location
Boca Raton, FL
Scope
Branding, Website, Lead Generation, Content, Strategy
Timeline
2019 - Present
- The Marketing Simplified brand had outgrown its original positioning and no longer reflected the scope or quality of the work behind it
- The website was built for a different version of the business and needed a complete overhaul
- The “fractional CMO” and “marketing leadership” language was attracting the wrong inquiries and underselling the hands-on execution side of the work
- The visual identity needed to evolve from a business brand to a strong personal brand
- All content across the site, social profiles, and job platforms needed to be rewritten to reflect the new solo specialist positioning
The original Marketing Simplified homepage; the brand and business that laid the foundation for everything that followed.
Brand Identity
Designed new logo, color system, and personal brand visual guide
Website & Positioning Overhaul
Full WordPress rebuild under personal brand with new messaging throughout
Content Strategy
Rewrote all page copy, blog posts, social profiles, and job platform profiles
Solo Specialist Repositioning
Shifted from fractional CMO language to solo marketing specialist across every platform and touchpoint
- Designed new personal brand identity including logo, color palette, and visual system
- Built entirely new WordPress website
- Rewrote all website copy including homepage, about, services, HubSpot, contact, and FAQs
- Updated and cleaned up all blog posts to remove old positioning language
- Unpublished and redirected outdated content to appropriate pages
- Rebuilt all six portfolio pages using new template
- Updated LinkedIn, Indeed, ZipRecruiter, Facebook, Instagram, and X profiles
- Wrote two new resumes, one for employment and one for freelance
- Removed Marketing Simplified branding from all public-facing platforms
The redesigned blog; fresh positioning, new content strategy, and every post updated to reflect solo specialist expertise.
Marketing Simplified served its purpose for six years. But the work had evolved, the positioning had drifted, and the brand no longer matched the reality of what I deliver. The transformation to brittanylettich.com brought everything into alignment: clearer positioning, stronger visual identity, and a site that reflects the actual quality and scope of the work. This project is the most complete example of what I do for clients, applied to myself.
Before
The Marketing Simplified logo: six years of client work and business growth behind this brand.
After
The redesigned About page: clearer positioning, stronger voice, and a personal brand that finally matches the work.
Brand Identity
The new Brittany Lettich personal brand: a clean, elegant identity built to carry the work forward.
