Numbers Matter Accounting & Bookkeeping
Website, Video, Email Signatures, Lead Generation
Industry
Accounting & Bookkeeping
Location
Phoenix, AZ
Scope
Website, Content, Podcast, Video, Email Signatures & Lead Generation
Timeline
2021 - 2023
Chris Fallon
Founder and Principal
Brittany identified many issues on my website that were impacting how well my internet marketing efforts were being achieved. She also put together a great marketing video for use on many platforms. Best of all, she has a plan for moving forward, is really easy to work with, timely, available, and is now a great member of my team.
- The previous website needed a strategic overhaul of content, structure, and functionality to support the firm’s growth goals
- The firm’s podcast had no proper home on the website and needed to be integrated as both a listening hub and a lead generation tool
- The site lacked lead generation landing pages
- The brand needed stronger storytelling assets, including branded video content, to build credibility and engagement across the site and social channels
- Every team member lacked a consistent, professional digital identity, requiring a custom company-wide email signature system aligned with the updated brand
Website & Redesign
Overhauled site content, structure, and functionality including targeted landing pages and bold calls-to-action designed to convert visitors into prospects
Podcast Integration
Built a dedicated podcast hub with episode archive and embedded playback, turning content into a lead generation tool
Video & Content
Produced branded video assets and written content positioned across the site and social channels to drive engagement and build credibility
Email Signature System
Designed and rolled out a custom, company-wide email signature system that reinforced brand identity and drove consistent traffic back to the site
- Conducted a full strategic audit of the existing site to map business goals, identify audience segments, and align every design and content decision with measurable outcomes
- Redesigned the website with a clean, professional interface, intuitive navigation, and targeted landing pages built to convert visitors into prospects
- Built a dedicated podcast hub with embedded playback and a browsable episode archive, seamlessly integrated into the site without disrupting the professional experience
- Produced branded video content that positioned Numbers Matter as both knowledgeable and approachable
- Designed and rolled out a custom email signature system across the entire team, reinforcing brand identity and embedding clickable links to drive consistent traffic back to the site
Numbers Matter came to me with a growing business and a digital presence that wasn’t doing it justice. We transformed the website into a strategic marketing asset, gave the podcast a professional home that worked as hard as the rest of the site, and built a content and video library that positioned Chris and his team as credible, approachable experts. Every touchpoint, from the landing pages to the team’s daily email signatures, was brought into alignment with a brand built to grow. The result was a cohesive digital presence that didn’t just look the part but was built to generate leads and support the business long term.
