Blog and SEO content does multiple things when it’s done right: it gets found in search, it builds trust, and it generates leads. I write content built around the keywords and topics your audience is actually searching for, structured the way search engines expect, and paired with the right CTAs so every post is working toward visibility, credibility, and lead conversion at the same time.

Email is still one of the highest-return channels when it’s used with intention. It can be a one-off send or a full chain of messages, each one building on the last. That includes branded emails going to large or targeted distribution lists like weekly newsletters or promotional campaigns, as well as pre-written email sequences housed in your marketing automation tool and designed to look like they’re being written each time by a specific employee in your company email system (e.g., Google, Outlook). I design and write both, so your list is actually working for you and employees save time on repeatedly writing similar emails.

Video communicates things that text alone can’t, a product in action, a founder’s story, a customer result, a feeling. I develop the strategy behind your video content and handle every aspect of production myself, from scripting through final edit, in a format that connects and converts across platforms like your website, social, and email. I am well-versed in creating video tutorials, promotional videos, and more across various video production programs.

A content calendar is a structured plan that maps out what gets published, where, and when. Without one, content becomes reactive and inconsistent. I build editorial plans that keep your content on schedule, on strategy, and tied directly to your marketing goals so nothing gets published just to fill a slot.

A lead magnet is a free resource you offer in exchange for someone’s contact information, think a guide, a checklist, a template, or a short ebook. When it’s built around something your audience actually wants, it does the work of a sales conversation before you ever pick up the phone. I create resources that attract the right people and move them toward a decision and conversion.

Thought leadership content is material that demonstrates your expertise and perspective, things like in-depth articles, opinion pieces, industry insights, or case studies that show you know your space better than anyone. Being good at what you do isn’t enough if nobody knows it. I develop content that positions you as the go-to in your field and gives your audience a reason to keep coming back.